4 Digital Marketing Channels That Depend on Good Student Persona Development
Date posted: February 28, 2018
Reading Time: 9 minutesWhile everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...
Facebook Messenger vs. WhatsApp for Schools: Which is More Effective in Driving Engagement?
Date posted: January 3, 2018
Reading Time: 10 minutesFor schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple...
Facebook Ads for Higher Education: 7 Weekly Optimization Steps
Date posted: December 6, 2017
Reading Time: 12 minutesAny school wishing to run an effective social media marketing campaign simply cannot ignore Facebook ads for higher education. Facebook...
Education Marketing Essentials: 6 Simple Steps for Promoting an Open House Online
Date posted: November 22, 2017
Reading Time: 12 minutesThere’s no overstating the importance of establishing an emotional draw between a school and its prospective students. After all, you...
Using Google Analytics in Education: 6 Essential GA Reports and What They Tell You
Date posted: November 15, 2017
Reading Time: 11 minutesFor the institution looking to improve their marketing and recruitment efforts with data-driven insights, there’s no better way to start...
Optimizing Your Strategy for Mobile Student Recruitment
Date posted: November 8, 2017
Reading Time: 11 minutesThe trend toward intercompatibility of online services and connected devices is ushering in an expectation that a person should be...
Getting the Most From Facebook Insights For Schools
Date posted: October 11, 2017
Reading Time: 10 minutesWith over 2 billion monthly active users, Facebook is an incredibly powerful tool that can help schools effectively reach many...
Creating a Data Driven Marketing Strategy for Student Recruitment
Date posted: October 4, 2017
Reading Time: 7 minutesBefore the digital age, getting useful data to determine what was working with your marketing efforts and what wasn’t required...
Google Analytics in Higher Education: Goal Tracking Made Easy for Schools
Date posted: September 27, 2017
Reading Time: 8 minutesWhile you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you...
5 Common Education Landing Page Mistakes That Are Hurting Your Conversion Rate
Date posted: September 6, 2017
Reading Time: 7 minutesWhile there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results...