Prospective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make...

A college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an...

In the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source...

If you are a typical college or university marketer who checks in once and a while with Google Analytics (GA)...

Text Messaging for Student Recruitment

Date posted: October 24, 2013

The popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students...

What is the purpose of your college or university’s website? A good website’s strategy is to develop and nurture relationships...

International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue...

No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...

With increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn’t...

Digital marketing has grown rapidly over the last couple of years but measurability has led marketers to question the efficiency...